By NewSound | 02 June 2023 | 1 Comments

New Sound Technology appears at CMEF 2023 China Medical Equipment Exhibition

Xiamen New Sound Technology Co., Ltd., the leader in Chinese hearing aid manufacturing, actively participated in the CMEF 2023 China Medical Equipment Fair on May 14th. Through exhibitions, technology exchange, and academic regulation discussions, the company promotes its "smart listening" product concept, bringing new upgraded smart interconnect products like the Primo DR and Poco MA series. In addition, the Primo P series, an ultra-high-power product, was also showcased. With a 19-year track record of commitment to its corporate philosophy of "making people hear better", New Sound Technology continues to develop affordable and high-quality hearing aid products for users.


NewSound Intelligence Listening's Primo DR and Poco MA are revolutionary products powered by an advanced hearing aid chip and cutting-edge voice enhancement algorithm. These products have been upgraded with Bluetooth audio direct current and APP self-adjustment and remote verification functionalities to cater to diverse listening needs in various settings. The product line is constantly refined to provide better offerings, with Poco MA set to offer a wireless microphone and intelligent charging case remote control solution for unparalleled convenience and natural interaction. With NewSound's committed product innovation, users can expect more immersive and customizable listening experiences.



In 2020, New Sound Technology introduced a "smart listening" product strategy consisting of three stages. The first stage involves a tool-assisted hearing aid for single-use hearing assistance. In the middle stage, a personalized hearing aid is integrated to provide hearing assistance and personalized listening. The final stage consists of a fully developed smart hearing aid that offers hearing assistance, natural interaction, and health services. Currently, New Sound Technology is focusing on the second step of the smart health ecosystem, which involves ear-side devices. The company is aiming to collaborate with industry professionals to create an extensive smart listening system that aligns with their vision of personalized smart listening. New Sound Technology aspires to be at the forefront of this technology, and is dedicated to achieving their goals expeditiously.

NewSound, a leading hearing aid manufacturer in China, is known for its commitment to technological innovation. Being a national-level "specialized, refined, unique, and new" enterprise and a high-tech enterprise, it has undertaken multiple major scientific and technological projects in Xiamen, resulting in over 70 valid national patents and industry innovations. This has created a new situation for technological innovation in the hearing aid industry, with Xiamen becoming one of the cities with the most complete hearing aid manufacturing supply chain in China.
NewSound's focus on innovation has led to significant breakthroughs in hearing aid technology, one of which was the release of the first rechargeable lithium battery hearing aid in 2013. This marked a significant difference as rechargeable hearing aids only began to appear in the market a year later. Now, with the continuous iteration of hearing aid technology, NewSound's rechargeable technology has become widely used in mainstream hearing aid products, with the capability to be used continuously for 20 hours on a single charge.
Founder of NewSound Technology, Yu Shihu, has always had a goal of making hearing aids more affordable. Foreign brand hearing aids often cost tens of thousands of yuan, which keeps many users out. In 2018, NewSound Technology launched a revolutionary "buy and wear" hearing aid in the United States, which supports self-adjustment to simplify the verification and fitting process and make hearing aids more affordable.
As personal listening scenarios have become more diversified, NewSound has taken a step forward to develop more economical, effective, and easier-to-use hearing products to make them accessible to people. With its corporate vision of "letting people hear better" and commitment to innovation, NewSound will continue striving to make hearing better for everyone.

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